@import url('https://fonts.googleapis.com/css2?family=Roboto:wght@300;400;500;700;900&display=swap');

/* CSS Variables */
:root {
  --primary-purple: #4B0082;
  --black: #000000;
  --white: #FFFFFF;
  --gray-light: #F4F4F6;
  --gray-200: #E5E5E9;
  --gray-300: #D1D1D6;
  --gray-text: rgba(0, 0, 0, 0.7);
  --gray-text-darkBg: rgba(255, 255, 255, 0.7);
  --font-roboto: 'Roboto', sans-serif;
  --transition-smooth: all 0.3s cubic-bezier(0.16, 1, 0.3, 1);
  --max-width: 1200px;
}

/* Base Styles */
* {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

html {
  scroll-behavior: smooth;
}

body {
  font-family: var(--font-roboto);
  background-color: var(--white);
  color: var(--black);
  line-height: 1.6;
  overflow-x: hidden;
}

/* Typography */
h1, h2, h3, h4, h5, h6 {
  font-weight: 700;
  line-height: 1.2;
}

a {
  text-decoration: none;
  color: inherit;
  transition: var(--transition-smooth);
}

img {
  max-width: 100%;
  height: auto;
  display: block;
}

/* Layout Utilities */
.container {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 0 24px;
}

.section-padding {
  padding: 100px 0;
}

@media (max-width: 768px) {
  .section-padding {
    padding: 60px 0;
  }
}

/* Navbar */
.navbar-header {
  position: fixed;
  top: 0;
  left: 0;
  width: 100%;
  background-color: rgba(255, 255, 255, 0.95);
  backdrop-filter: blur(10px);
  z-index: 1000;
  border-bottom: 1px solid var(--gray-200);
  transition: var(--transition-smooth);
}

.navbar-container {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 20px 120px;
  width: 100%;
  margin: 0 auto;
  position: relative;
}

@media (max-width: 1200px) {
  .navbar-container {
    padding: 20px 40px;
  }
}

@media (max-width: 768px) {
  .navbar-container {
    padding: 15px 24px;
  }
}

/* Left Nav Group */
.nav-left-group {
  display: flex;
  align-items: center;
}

.logo-badge {
  background-color: var(--black);
  color: var(--white) !important;
  padding: 12px 24px;
  font-weight: 900;
  letter-spacing: 2px;
  font-size: 18px;
  display: inline-block;
  text-transform: uppercase;
}

.nav-links {
  display: flex;
  align-items: center;
  list-style: none;
  margin-left: 40px;
  gap: 30px;
}

.nav-item {
  position: relative;
}

.nav-link {
  color: var(--primary-purple) !important;
  font-size: 14px;
  font-weight: 500;
  display: inline-flex;
  align-items: center;
  gap: 14px;
  cursor: pointer;
  padding: 10px 0;
}

.nav-link svg {
  width: 8px;
  height: 8px;
  fill: currentColor;
  transition: transform 0.3s ease;
}

.nav-link:hover svg {
  transform: translateY(2px);
}

/* Dropdown Menu */
.dropdown-menu {
  position: absolute;
  top: 100%;
  left: 0;
  background-color: var(--white);
  border: 1px solid var(--gray-200);
  box-shadow: 0 10px 30px rgba(0, 0, 0, 0.08);
  min-width: 240px;
  padding: 15px 0;
  opacity: 0;
  visibility: hidden;
  transform: translateY(10px);
  transition: var(--transition-smooth);
  z-index: 1010;
  list-style: none;
}

.dropdown-item a {
  display: block;
  padding: 10px 24px;
  font-size: 14px;
  font-weight: 400;
  color: var(--black);
}

.dropdown-item a:hover {
  background-color: var(--gray-light);
  color: var(--primary-purple);
  padding-left: 28px;
}

.nav-item:hover .dropdown-menu {
  opacity: 1;
  visibility: visible;
  transform: translateY(0);
}

/* Right Nav Group */
.nav-right-group {
  display: flex;
  align-items: center;
}

/* Buttons */
.btn {
  display: inline-block;
  padding: 14px 28px;
  font-size: 14px;
  font-weight: 500;
  border-radius: 0; /* Keep it modern, editorial, square borders */
  cursor: pointer;
  text-align: center;
  transition: var(--transition-smooth);
}

.btn-primary {
  background-color: var(--primary-purple);
  color: var(--white) !important;
  border: 1px solid var(--primary-purple);
}

.btn-primary:hover {
  background-color: var(--black);
  border-color: var(--black);
  transform: translateY(-2px);
}

.btn-secondary {
  background-color: transparent;
  color: var(--black) !important;
  border: 1px solid var(--black);
}

.btn-secondary:hover {
  background-color: var(--black);
  color: var(--white) !important;
  transform: translateY(-2px);
}

.btn-white {
  background-color: var(--white);
  color: var(--black) !important;
  border: 1px solid var(--white);
}

.btn-white:hover {
  background-color: transparent;
  color: var(--white) !important;
  border-color: var(--white);
  transform: translateY(-2px);
}

/* Mobile Menu Toggle */
.mobile-menu-btn {
  display: none;
  background: none;
  border: none;
  cursor: pointer;
  padding: 5px;
}

.mobile-menu-btn span {
  display: block;
  width: 24px;
  height: 2px;
  background-color: var(--black);
  margin: 5px 0;
  transition: var(--transition-smooth);
}

.mobile-menu-btn.active span:nth-child(1) {
  transform: rotate(45deg) translate(5px, 5px);
}

.mobile-menu-btn.active span:nth-child(2) {
  opacity: 0;
}

.mobile-menu-btn.active span:nth-child(3) {
  transform: rotate(-45deg) translate(5px, -5px);
}

/* Mobile Menu Container */
.mobile-nav-container {
  display: none;
  position: fixed;
  top: 75px;
  left: 0;
  width: 100%;
  height: calc(100vh - 75px);
  background-color: var(--white);
  z-index: 999;
  padding: 40px 24px;
  border-top: 1px solid var(--gray-200);
  overflow-y: auto;
}

.mobile-nav-links {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 24px;
}

.mobile-nav-item {
  border-bottom: 1px solid var(--gray-light);
  padding-bottom: 12px;
}

.mobile-nav-link {
  font-size: 18px;
  font-weight: 500;
  color: var(--primary-purple);
  display: flex;
  justify-content: space-between;
  align-items: center;
}

.mobile-submenu {
  list-style: none;
  padding-left: 15px;
  margin-top: 10px;
  display: none;
}

.mobile-submenu.active {
  display: block;
}

.mobile-submenu-item {
  padding: 8px 0;
}

.mobile-submenu-item a {
  font-size: 15px;
  color: var(--black);
}

.mobile-nav-cta {
  margin-top: 40px;
}

.mobile-nav-cta .btn {
  width: 100%;
}

@media (max-width: 768px) {
  .nav-links {
    display: none;
  }
  .nav-right-group {
    display: none;
  }
  .mobile-menu-btn {
    display: block;
  }
}

/* Hero Section */
.hero-section {
  padding-top: 220px;
  padding-bottom: 120px;
  background-color: var(--white);
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
}

@media (max-width: 768px) {
  .hero-section {
    padding-top: 180px;
    padding-bottom: 80px;
  }
}

.hero-content {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 40px;
  text-align: center;
  width: 100%;
}

.hero-text-block {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 24px;
  width: 100%;
}

.hero-heading {
  font-size: 64px;
  font-weight: 500;
  line-height: 1.2;
  color: var(--black);
  max-width: 700px;
  letter-spacing: -1.5px;
}

@media (max-width: 768px) {
  .hero-heading {
    font-size: 40px;
    letter-spacing: -1px;
  }
}

.hero-subtitle {
  font-size: 16px;
  font-weight: 400;
  color: var(--gray-text);
  max-width: 760px;
  line-height: 1.6;
}

.hero-cta-block {
  display: flex;
  gap: 20px;
  justify-content: center;
  width: 100%;
}

@media (max-width: 480px) {
  .hero-cta-block {
    flex-direction: column;
    padding: 0 20px;
  }
  .hero-cta-block .btn {
    width: 100%;
  }
}

/* Hero Banner Image */
.hero-banner-container {
  width: 100%;
  max-width: 1100px;
  margin-top: 40px;
  padding: 0 24px;
}

.hero-banner-image {
  width: 100%;
  height: 480px;
  object-fit: cover;
  border: 1px solid var(--black);
  box-shadow: 0 20px 40px rgba(0, 0, 0, 0.05);
  transition: transform 0.5s ease;
}

.hero-banner-image:hover {
  transform: scale(1.01);
}

@media (max-width: 768px) {
  .hero-banner-image {
    height: 280px;
  }
}

/* Trusted Brands Section */
.brands-section {
  padding: 60px 0;
  border-top: 1px solid var(--gray-200);
  border-bottom: 1px solid var(--gray-200);
  background-color: var(--gray-light);
}

.brands-container {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 30px;
}

.brands-title {
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 2px;
  color: var(--gray-text);
  font-weight: 500;
}

.brands-grid {
  display: flex;
  justify-content: space-between;
  align-items: center;
  width: 100%;
  flex-wrap: wrap;
  gap: 30px;
}

.brand-logo {
  font-size: 18px;
  font-weight: 900;
  color: rgba(0, 0, 0, 0.4);
  letter-spacing: 1px;
  text-transform: uppercase;
  transition: var(--transition-smooth);
}

.brand-logo:hover {
  color: var(--black);
}

@media (max-width: 768px) {
  .brands-grid {
    justify-content: center;
  }
  .brand-logo {
    width: 40%;
    text-align: center;
  }
}

/* Grid Layouts for Sections */
.editorial-grid-2 {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
  align-items: center;
}

.editorial-grid-3 {
  display: grid;
  grid-template-columns: 1fr 1fr 1fr;
  gap: 30px;
}

.editorial-grid-4 {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 20px;
}

@media (max-width: 992px) {
  .editorial-grid-3 {
    grid-template-columns: 1fr 1fr;
  }
  .editorial-grid-4 {
    grid-template-columns: 1fr 1fr;
  }
}

@media (max-width: 768px) {
  .editorial-grid-2 {
    grid-template-columns: 1fr;
    gap: 40px;
  }
  .editorial-grid-3 {
    grid-template-columns: 1fr;
  }
  .editorial-grid-4 {
    grid-template-columns: 1fr;
  }
}

/* Section Header Typography */
.section-header {
  margin-bottom: 60px;
  max-width: 700px;
}

.section-subtitle {
  font-size: 14px;
  font-weight: 500;
  text-transform: uppercase;
  color: var(--primary-purple);
  letter-spacing: 2px;
  margin-bottom: 12px;
  display: block;
}

.section-title {
  font-size: 40px;
  font-weight: 500;
  color: var(--black);
  letter-spacing: -1px;
}

@media (max-width: 768px) {
  .section-title {
    font-size: 32px;
  }
}

/* Media Buying Expertise Cards */
.expertise-card {
  padding: 40px;
  background-color: var(--gray-light);
  border: 1px solid var(--gray-200);
  transition: var(--transition-smooth);
}

.expertise-card:hover {
  background-color: var(--black);
  border-color: var(--black);
  transform: translateY(-5px);
}

.expertise-card:hover * {
  color: var(--white) !important;
}

.expertise-icon {
  width: 48px;
  height: 48px;
  border-radius: 50%;
  background-color: rgba(75, 0, 130, 0.1);
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 24px;
  transition: var(--transition-smooth);
}

.expertise-card:hover .expertise-icon {
  background-color: rgba(255, 255, 255, 0.2);
}

.expertise-icon svg {
  width: 24px;
  height: 24px;
  fill: var(--primary-purple);
}

.expertise-card:hover .expertise-icon svg {
  fill: var(--white);
}

.expertise-card h3 {
  font-size: 20px;
  font-weight: 500;
  margin-bottom: 16px;
  color: var(--black);
}

.expertise-card p {
  font-size: 15px;
  color: var(--gray-text);
}

/* Paid Social Section */
.split-feature-section {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 80px;
  align-items: center;
}

@media (max-width: 992px) {
  .split-feature-section {
    grid-template-columns: 1fr;
    gap: 40px;
  }
}

.feature-image-container {
  border: 1px solid var(--black);
  position: relative;
  overflow: hidden;
}

.feature-image {
  width: 100%;
  height: 500px;
  object-fit: cover;
  transition: var(--transition-smooth);
}

.feature-image-container:hover .feature-image {
  transform: scale(1.02);
}

@media (max-width: 768px) {
  .feature-image {
    height: 300px;
  }
}

.feature-content h2 {
  font-size: 38px;
  font-weight: 500;
  margin-bottom: 24px;
}

.feature-content p {
  font-size: 16px;
  color: var(--gray-text);
  margin-bottom: 30px;
}

.feature-list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 16px;
}

.feature-list-item {
  display: flex;
  align-items: flex-start;
  gap: 16px;
  font-size: 15px;
  color: var(--black);
}

.feature-list-item svg {
  width: 18px;
  height: 18px;
  fill: var(--primary-purple);
  margin-top: 3px;
  flex-shrink: 0;
}

/* Grayscale Cards (General) */
.grayscale-card {
  background-color: var(--gray-light);
  border: 1px solid var(--gray-200);
  padding: 40px;
  transition: var(--transition-smooth);
}

.grayscale-card:hover {
  border-color: var(--primary-purple);
  box-shadow: 0 10px 30px rgba(75, 0, 130, 0.05);
}

.card-num {
  font-size: 14px;
  color: var(--primary-purple);
  font-weight: 700;
  margin-bottom: 20px;
  display: block;
  letter-spacing: 1px;
}

.grayscale-card h3 {
  font-size: 22px;
  font-weight: 500;
  margin-bottom: 16px;
}

.grayscale-card p {
  font-size: 15px;
  color: var(--gray-text);
}

/* Case Studies Preview Slider / Cards */
.case-study-card {
  position: relative;
  overflow: hidden;
  border: 1px solid var(--black);
  background-color: var(--black);
  color: var(--white);
  height: 420px;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  padding: 40px;
}

.case-study-bg {
  position: absolute;
  top: 0;
  left: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  opacity: 0.5;
  transition: var(--transition-smooth);
  z-index: 1;
}

.case-study-card:hover .case-study-bg {
  opacity: 0.3;
  transform: scale(1.05);
}

.case-study-content {
  position: relative;
  z-index: 2;
  display: flex;
  flex-direction: column;
  gap: 15px;
}

.case-study-tag {
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  color: var(--primary-purple);
  background-color: rgba(255, 255, 255, 0.9);
  padding: 4px 12px;
  align-self: flex-start;
}

.case-study-card h3 {
  font-size: 26px;
  font-weight: 500;
  line-height: 1.2;
}

.case-study-metrics {
  display: flex;
  gap: 30px;
  margin-top: 10px;
  border-top: 1px solid rgba(255, 255, 255, 0.2);
  padding-top: 15px;
}

.metric-item {
  display: flex;
  flex-direction: column;
}

.metric-value {
  font-size: 20px;
  font-weight: 700;
  color: var(--white);
}

.metric-label {
  font-size: 11px;
  color: var(--gray-text-darkBg);
  text-transform: uppercase;
  letter-spacing: 1px;
}

.case-study-link {
  font-size: 14px;
  font-weight: 500;
  display: flex;
  align-items: center;
  gap: 8px;
  color: var(--white);
  margin-top: 10px;
}

.case-study-link svg {
  width: 14px;
  height: 14px;
  fill: currentColor;
  transition: transform 0.3s ease;
}

.case-study-card:hover .case-study-link svg {
  transform: translateX(4px);
}

/* Why Choose Us Grid */
.why-choose-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1px;
  background-color: var(--gray-200);
  border: 1px solid var(--gray-200);
}

.why-choose-item {
  background-color: var(--white);
  padding: 50px;
}

@media (max-width: 768px) {
  .why-choose-grid {
    grid-template-columns: 1fr;
  }
  .why-choose-item {
    padding: 30px;
  }
}

.why-choose-item h3 {
  font-size: 22px;
  font-weight: 500;
  margin-bottom: 16px;
  display: flex;
  align-items: center;
  gap: 15px;
}

.why-choose-item h3 span {
  font-size: 16px;
  color: var(--primary-purple);
  font-weight: 700;
}

.why-choose-item p {
  color: var(--gray-text);
  font-size: 15px;
}

/* Testimonials Carousel Slider */
.testimonial-section {
  background-color: var(--gray-light);
  overflow: hidden;
}

.testimonial-slider-container {
  position: relative;
  width: 100%;
  max-width: 800px;
  margin: 0 auto;
}

.testimonial-track {
  display: flex;
  transition: transform 0.5s cubic-bezier(0.16, 1, 0.3, 1);
  width: 100%;
}

.testimonial-slide {
  flex-shrink: 0;
  width: 100%;
  display: flex;
  flex-direction: column;
  align-items: center;
  text-align: center;
  padding: 20px;
}

.testimonial-quote {
  font-size: 24px;
  font-weight: 400;
  line-height: 1.5;
  margin-bottom: 30px;
  color: var(--black);
  position: relative;
}

@media (max-width: 768px) {
  .testimonial-quote {
    font-size: 18px;
  }
}

.testimonial-author {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 5px;
}

.author-name {
  font-size: 16px;
  font-weight: 700;
  color: var(--black);
}

.author-title {
  font-size: 14px;
  color: var(--gray-text);
}

.slider-controls {
  display: flex;
  justify-content: center;
  align-items: center;
  gap: 20px;
  margin-top: 40px;
}

.slider-arrow {
  background: none;
  border: 1px solid var(--black);
  width: 44px;
  height: 44px;
  display: flex;
  align-items: center;
  justify-content: center;
  cursor: pointer;
  transition: var(--transition-smooth);
}

.slider-arrow:hover {
  background-color: var(--black);
  color: var(--white);
}

.slider-arrow svg {
  width: 16px;
  height: 16px;
  fill: currentColor;
}

/* Insights Preview Cards */
.insight-card {
  background-color: var(--white);
  border: 1px solid var(--gray-200);
  display: flex;
  flex-direction: column;
  height: 100%;
}

.insight-image-container {
  overflow: hidden;
  height: 200px;
}

.insight-img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: var(--transition-smooth);
}

.insight-card:hover .insight-img {
  transform: scale(1.05);
}

.insight-body {
  padding: 30px;
  display: flex;
  flex-direction: column;
  flex-grow: 1;
}

.insight-meta {
  font-size: 12px;
  font-weight: 500;
  text-transform: uppercase;
  color: var(--primary-purple);
  margin-bottom: 12px;
  letter-spacing: 1px;
}

.insight-card h3 {
  font-size: 18px;
  font-weight: 500;
  margin-bottom: 12px;
  line-height: 1.3;
}

.insight-card p {
  font-size: 14px;
  color: var(--gray-text);
  margin-bottom: 20px;
  flex-grow: 1;
}

.insight-readmore {
  font-size: 13px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 1px;
  display: flex;
  align-items: center;
  gap: 8px;
}

.insight-readmore svg {
  width: 12px;
  height: 12px;
  fill: currentColor;
  transition: transform 0.3s ease;
}

.insight-card:hover .insight-readmore svg {
  transform: translateX(4px);
}

/* FAQ Accordion Section */
.faq-accordion {
  max-width: 800px;
  margin: 0 auto;
}

.faq-item {
  border-bottom: 1px solid var(--gray-200);
  margin-bottom: 10px;
}

.faq-header {
  padding: 24px 0;
  display: flex;
  justify-content: space-between;
  align-items: center;
  cursor: pointer;
  background: none;
  border: none;
  width: 100%;
  text-align: left;
}

.faq-header h3 {
  font-size: 18px;
  font-weight: 500;
  color: var(--black);
  transition: var(--transition-smooth);
}

.faq-header:hover h3 {
  color: var(--primary-purple);
}

.faq-icon {
  width: 20px;
  height: 20px;
  position: relative;
  flex-shrink: 0;
}

.faq-icon::before,
.faq-icon::after {
  content: '';
  position: absolute;
  background-color: var(--black);
  transition: transform 0.3s ease;
}

/* Horizontal line */
.faq-icon::before {
  top: 9px;
  left: 0;
  width: 20px;
  height: 2px;
}

/* Vertical line */
.faq-icon::after {
  top: 0;
  left: 9px;
  width: 2px;
  height: 20px;
}

.faq-item.active .faq-icon::after {
  transform: rotate(90deg);
  opacity: 0;
}

.faq-body {
  max-height: 0;
  overflow: hidden;
  transition: max-height 0.3s ease-out, padding 0.3s ease;
  padding-bottom: 0;
}

.faq-item.active .faq-body {
  max-height: 200px; /* arbitrary height to slide open */
  padding-bottom: 24px;
}

.faq-body p {
  color: var(--gray-text);
  font-size: 15px;
  line-height: 1.6;
}

/* Call To Action (Strong CTA Section) */
.strong-cta-section {
  background-color: var(--black);
  color: var(--white);
  text-align: center;
  padding: 100px 24px;
  position: relative;
  overflow: hidden;
}

.cta-glow-effect {
  position: absolute;
  top: 50%;
  left: 50%;
  transform: translate(-50%, -50%);
  width: 600px;
  height: 600px;
  background: radial-gradient(circle, rgba(75, 0, 130, 0.15) 0%, rgba(0, 0, 0, 0) 70%);
  z-index: 1;
  pointer-events: none;
}

.strong-cta-container {
  position: relative;
  z-index: 2;
  max-width: 800px;
  margin: 0 auto;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 30px;
}

.strong-cta-section h2 {
  font-size: 48px;
  font-weight: 500;
  line-height: 1.1;
  letter-spacing: -1.5px;
}

@media (max-width: 768px) {
  .strong-cta-section h2 {
    font-size: 32px;
  }
}

.strong-cta-section p {
  font-size: 16px;
  color: var(--gray-text-darkBg);
  max-width: 600px;
}

/* Footer styling */
.footer {
  background-color: var(--black);
  color: var(--white);
  padding: 80px 0 40px 0;
  border-top: 1px solid var(--gray-dark);
}

.footer-main {
  display: grid;
  grid-template-columns: 1.5fr repeat(3, 1fr);
  gap: 40px;
  margin-bottom: 60px;
}

@media (max-width: 992px) {
  .footer-main {
    grid-template-columns: 1fr 1fr;
    gap: 40px;
  }
}

@media (max-width: 576px) {
  .footer-main {
    grid-template-columns: 1fr;
  }
}

.footer-logo-col {
  display: flex;
  flex-direction: column;
  gap: 20px;
}

.footer-logo {
  font-size: 22px;
  font-weight: 900;
  letter-spacing: 2px;
  text-transform: uppercase;
}

.footer-desc {
  font-size: 14px;
  color: var(--gray-text-darkBg);
  max-width: 280px;
}

.footer-identity-badge {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 12px;
  background-color: rgba(255, 255, 255, 0.1);
  padding: 6px 12px;
  align-self: flex-start;
  font-weight: 500;
}

.footer-identity-badge svg {
  width: 14px;
  height: 10px;
  flex-shrink: 0;
}

.footer-col h4 {
  font-size: 14px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 1px;
  margin-bottom: 24px;
  color: var(--white);
}

.footer-links {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 12px;
}

.footer-links a {
  font-size: 14px;
  color: var(--gray-text-darkBg);
}

.footer-links a:hover {
  color: var(--white);
}

.footer-contact-item {
  font-size: 14px;
  color: var(--gray-text-darkBg);
  margin-bottom: 12px;
  display: flex;
  align-items: center;
  gap: 10px;
}

.footer-contact-item a {
  color: var(--gray-text-darkBg);
}

.footer-contact-item a:hover {
  color: var(--white);
}

.footer-contact-item svg {
  width: 14px;
  height: 14px;
  fill: currentColor;
  flex-shrink: 0;
}

.footer-social-links {
  display: flex;
  gap: 15px;
}

.footer-social-link {
  width: 36px;
  height: 36px;
  border: 1px solid rgba(255, 255, 255, 0.2);
  display: flex;
  align-items: center;
  justify-content: center;
  transition: var(--transition-smooth);
}

.footer-social-link:hover {
  border-color: var(--white);
  background-color: var(--white);
  color: var(--black) !important;
}

.footer-social-link svg {
  width: 16px;
  height: 16px;
  fill: currentColor;
}

.footer-bottom {
  border-top: 1px solid rgba(255, 255, 255, 0.1);
  padding-top: 30px;
  display: flex;
  justify-content: space-between;
  align-items: center;
  font-size: 12px;
  color: rgba(255, 255, 255, 0.5);
  flex-wrap: wrap;
  gap: 20px;
}

.footer-bottom-links {
  display: flex;
  gap: 20px;
}

.footer-bottom-links a:hover {
  color: var(--white);
}

/* Strategy Page Specifics */
.strategy-hero {
  background-color: var(--gray-light);
  padding: 180px 0 80px 0;
  border-bottom: 1px solid var(--gray-200);
}

.methodology-timeline {
  position: relative;
  max-width: 900px;
  margin: 0 auto;
  padding: 40px 0;
}

.methodology-timeline::before {
  content: '';
  position: absolute;
  top: 0;
  bottom: 0;
  left: 30px;
  width: 2px;
  background-color: var(--gray-200);
}

.timeline-item {
  position: relative;
  padding-left: 80px;
  margin-bottom: 60px;
}

.timeline-item:last-child {
  margin-bottom: 0;
}

.timeline-badge {
  position: absolute;
  left: 16px;
  top: 0;
  width: 30px;
  height: 30px;
  background-color: var(--black);
  border: 4px solid var(--white);
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  z-index: 2;
  box-shadow: 0 0 0 1px var(--gray-200);
}

.timeline-badge-active {
  background-color: var(--primary-purple);
}

.timeline-content {
  background-color: var(--white);
  border: 1px solid var(--gray-200);
  padding: 40px;
}

.timeline-step {
  font-size: 11px;
  font-weight: 700;
  text-transform: uppercase;
  color: var(--primary-purple);
  letter-spacing: 1.5px;
  margin-bottom: 8px;
  display: block;
}

.timeline-content h3 {
  font-size: 24px;
  font-weight: 500;
  margin-bottom: 16px;
}

.timeline-content p {
  color: var(--gray-text);
  font-size: 15px;
  margin-bottom: 20px;
}

.timeline-tags {
  display: flex;
  gap: 10px;
  flex-wrap: wrap;
}

.timeline-tag {
  font-size: 12px;
  background-color: var(--gray-light);
  padding: 4px 12px;
  color: var(--black);
  font-weight: 500;
}

/* Case Studies Filtering & Metrics page */
.case-studies-hero {
  background-color: var(--black);
  color: var(--white);
  padding: 180px 0 100px 0;
  text-align: center;
}

.case-studies-hero h1 {
  font-size: 54px;
  font-weight: 500;
  margin-bottom: 20px;
  letter-spacing: -1px;
}

@media (max-width: 768px) {
  .case-studies-hero h1 {
    font-size: 38px;
  }
}

.case-studies-hero p {
  color: var(--gray-text-darkBg);
  font-size: 16px;
  max-width: 600px;
  margin: 0 auto;
}

.stats-bar {
  background-color: var(--white);
  border: 1px solid var(--gray-200);
  margin-top: -50px;
  position: relative;
  z-index: 10;
  padding: 40px;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  text-align: center;
  box-shadow: 0 15px 40px rgba(0,0,0,0.05);
}

@media (max-width: 768px) {
  .stats-bar {
    grid-template-columns: 1fr 1fr;
    gap: 30px;
    padding: 30px;
  }
}

.stat-item {
  display: flex;
  flex-direction: column;
  gap: 8px;
}

.stat-number {
  font-size: 38px;
  font-weight: 900;
  color: var(--primary-purple);
  line-height: 1;
}

.stat-label {
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 1.5px;
  color: var(--gray-text);
  font-weight: 500;
}

.filter-controls {
  display: flex;
  justify-content: center;
  gap: 15px;
  margin-bottom: 40px;
  flex-wrap: wrap;
}

.filter-btn {
  background-color: var(--gray-light);
  border: 1px solid var(--gray-200);
  padding: 10px 24px;
  font-size: 14px;
  font-weight: 500;
  cursor: pointer;
  transition: var(--transition-smooth);
}

.filter-btn:hover,
.filter-btn.active {
  background-color: var(--black);
  color: var(--white);
  border-color: var(--black);
}

.case-detail-accordion {
  border: 1px solid var(--gray-200);
  margin-top: 40px;
}

.case-detail-tab {
  border-bottom: 1px solid var(--gray-200);
}

.case-detail-tab:last-child {
  border-bottom: none;
}

.case-detail-trigger {
  width: 100%;
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 30px;
  background: none;
  border: none;
  cursor: pointer;
  text-align: left;
}

.case-detail-trigger h3 {
  font-size: 20px;
  font-weight: 500;
}

.case-detail-trigger svg {
  width: 16px;
  height: 16px;
  transition: transform 0.3s ease;
}

.case-detail-tab.active .case-detail-trigger svg {
  transform: rotate(180deg);
}

.case-detail-content {
  max-height: 0;
  overflow: hidden;
  transition: max-height 0.3s ease-out;
  padding: 0 30px;
}

.case-detail-tab.active .case-detail-content {
  max-height: 1500px;
  padding-bottom: 40px;
}

.case-detail-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 40px;
}

@media (max-width: 768px) {
  .case-detail-inner {
    grid-template-columns: 1fr;
    gap: 20px;
  }
}

.case-detail-col h4 {
  font-size: 16px;
  margin-bottom: 12px;
  color: var(--primary-purple);
}

.case-detail-col p {
  color: var(--gray-text);
  font-size: 14px;
}

/* About Page Specifics */
.about-hero {
  background-color: var(--white);
  padding: 180px 0 80px 0;
}

.value-card {
  background-color: var(--gray-light);
  border: 1px solid var(--gray-200);
  padding: 40px;
}

.value-card h3 {
  font-size: 20px;
  font-weight: 500;
  margin-bottom: 12px;
}

.value-card p {
  font-size: 14px;
  color: var(--gray-text);
}

.team-card {
  border: 1px solid var(--gray-200);
  text-align: center;
  background-color: var(--white);
}

.team-img-container {
  height: 320px;
  overflow: hidden;
}

.team-img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: var(--transition-smooth);
}

.team-card:hover .team-img {
  transform: scale(1.03);
}

.team-info {
  padding: 24px;
}

.team-info h3 {
  font-size: 18px;
  font-weight: 500;
  margin-bottom: 4px;
}

.team-info p {
  font-size: 13px;
  color: var(--primary-purple);
  text-transform: uppercase;
  letter-spacing: 1px;
  font-weight: 500;
  margin-bottom: 12px;
}

.team-social {
  display: flex;
  justify-content: center;
  gap: 15px;
}

.team-social a svg {
  width: 16px;
  height: 16px;
  fill: var(--gray-text);
}

.team-social a:hover svg {
  fill: var(--black);
}

/* Insights/Blog Page */
.search-filter-bar {
  display: flex;
  justify-content: space-between;
  align-items: center;
  margin-bottom: 40px;
  flex-wrap: wrap;
  gap: 20px;
}

.search-input-wrapper {
  position: relative;
  width: 320px;
}

@media (max-width: 576px) {
  .search-input-wrapper {
    width: 100%;
  }
}

.search-input {
  width: 100%;
  padding: 12px 20px 12px 40px;
  border: 1px solid var(--gray-200);
  font-size: 14px;
  outline: none;
  font-family: var(--font-roboto);
}

.search-input:focus {
  border-color: var(--primary-purple);
}

.search-icon {
  position: absolute;
  left: 14px;
  top: 14px;
  width: 16px;
  height: 16px;
  fill: var(--gray-text);
}

/* Contact Page Form */
.contact-grid {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 60px;
}

@media (max-width: 992px) {
  .contact-grid {
    grid-template-columns: 1fr;
    gap: 40px;
  }
}

.contact-form-wrapper {
  background-color: var(--white);
  border: 1px solid var(--gray-200);
  padding: 40px;
}

@media (max-width: 576px) {
  .contact-form-wrapper {
    padding: 24px;
  }
}

.form-group {
  margin-bottom: 24px;
}

.form-label {
  display: block;
  font-size: 12px;
  font-weight: 500;
  text-transform: uppercase;
  letter-spacing: 1px;
  margin-bottom: 8px;
  color: var(--black);
}

.form-control {
  width: 100%;
  padding: 14px 20px;
  border: 1px solid var(--gray-200);
  background-color: var(--gray-light);
  font-size: 14px;
  font-family: var(--font-roboto);
  color: var(--black);
  outline: none;
  transition: var(--transition-smooth);
}

.form-control:focus {
  border-color: var(--primary-purple);
  background-color: var(--white);
  box-shadow: 0 0 0 4px rgba(75, 0, 130, 0.05);
}

.form-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 20px;
}

@media (max-width: 576px) {
  .form-grid {
    grid-template-columns: 1fr;
  }
}

.checkbox-group {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px;
  margin-top: 10px;
}

@media (max-width: 576px) {
  .checkbox-group {
    grid-template-columns: 1fr;
  }
}

.checkbox-label {
  display: flex;
  align-items: center;
  gap: 10px;
  font-size: 14px;
  color: var(--gray-text);
  cursor: pointer;
}

.checkbox-label input {
  accent-color: var(--primary-purple);
}

.contact-info-wrapper {
  display: flex;
  flex-direction: column;
  gap: 40px;
}

.contact-details-box {
  background-color: var(--gray-light);
  border: 1px solid var(--gray-200);
  padding: 40px;
}

.contact-detail-row {
  display: flex;
  align-items: flex-start;
  gap: 20px;
  margin-bottom: 24px;
}

.contact-detail-row:last-child {
  margin-bottom: 0;
}

.contact-detail-icon {
  width: 44px;
  height: 44px;
  background-color: var(--white);
  border: 1px solid var(--gray-200);
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
}

.contact-detail-icon svg {
  width: 18px;
  height: 18px;
  fill: var(--primary-purple);
}

.contact-detail-text h4 {
  font-size: 14px;
  text-transform: uppercase;
  letter-spacing: 1px;
  margin-bottom: 4px;
  color: var(--black);
}

.contact-detail-text p,
.contact-detail-text a {
  font-size: 15px;
  color: var(--gray-text);
}

.contact-detail-text a:hover {
  color: var(--primary-purple);
}

/* Scheduler / Booking Mock */
.scheduler-box {
  background-color: var(--white);
  border: 1px solid var(--gray-200);
  padding: 40px;
}

.scheduler-header {
  margin-bottom: 24px;
  text-align: center;
}

.scheduler-header h3 {
  font-size: 18px;
  margin-bottom: 6px;
}

.scheduler-header p {
  font-size: 13px;
  color: var(--gray-text);
}

.calendar-grid {
  display: grid;
  grid-template-columns: repeat(7, 1fr);
  gap: 8px;
  text-align: center;
}

.calendar-day-label {
  font-size: 11px;
  font-weight: 700;
  text-transform: uppercase;
  color: var(--gray-text);
  padding-bottom: 8px;
}

.calendar-day {
  aspect-ratio: 1;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 13px;
  font-weight: 500;
  background-color: var(--gray-light);
  border: 1px solid transparent;
  cursor: pointer;
  transition: var(--transition-smooth);
}

.calendar-day:hover {
  background-color: var(--gray-200);
}

.calendar-day.active {
  background-color: var(--primary-purple);
  color: var(--white);
  font-weight: 700;
}

.calendar-day.disabled {
  color: var(--gray-300);
  cursor: not-allowed;
  background-color: transparent;
}

.time-slots {
  display: grid;
  grid-template-columns: 1fr 1fr 1fr;
  gap: 10px;
  margin-top: 24px;
}

.time-slot {
  border: 1px solid var(--gray-200);
  padding: 10px;
  font-size: 13px;
  font-weight: 500;
  text-align: center;
  cursor: pointer;
  transition: var(--transition-smooth);
}

.time-slot:hover {
  border-color: var(--black);
}

.time-slot.selected {
  background-color: var(--black);
  color: var(--white);
  border-color: var(--black);
}

/* Form success animation overlay */
.form-success-overlay {
  display: none;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  text-align: center;
  gap: 20px;
  padding: 40px 0;
}

.success-check-circle {
  width: 60px;
  height: 60px;
  border-radius: 50%;
  background-color: rgba(75, 0, 130, 0.1);
  display: flex;
  align-items: center;
  justify-content: center;
}

.success-check-circle svg {
  width: 30px;
  height: 30px;
  fill: var(--primary-purple);
}

.form-success-overlay.active {
  display: flex;
}