Aether Apparel: Scaling UK Direct-to-Consumer Sales by 240%
Lumina SaaS: Trial Acquisition Cost Reduced by 41%
The Challenge
Aether Apparel was scaling on paid social, but hitting a hard ROAS ceiling. As they pushed monthly budgets past £15,000, creative fatigue set in rapidly, causing conversion costs to spike and acquisition margin to dry up.
The Solution
We implemented our systematic Creative Testing Matrix. We shot and edited 12 hook variations in Manchester targeting three customer archetypes. We graduated winning angles into broad-targeted CBO campaigns, allowing Meta's algorithm to seek conversions without resetting the learning phase.
The Methodology
We established robust offline conversion tracking to capture post-iOS checkout data. We shifted budget allocation rules to run 80% on scaling and 20% on constant creative sandbox testing, maintaining a continuous influx of winning hooks.
The Results
Monthly sales scaled from £42,000 to £180,000 in under 90 days. Blended ROAS sat stable at 4.2x (up from 2.6x), with client acquisition cost decreasing by 32% overall, paving the way for sustainable physical retail expansion in the UK.
The Challenge
Lumina was buying trials on paid social but suffering from poor data tracking. Their pixel reported incorrect conversion counts, making budget allocation highly volatile. They were burning cash on platforms with zero visible trial-to-paid retention data.
The Solution
We deployed server-side Conversions API (CAPI) directly to their database backend. We integrated multi-touch attribution tracking. We restructured their social campaigns to target active demo signups with a streamlined two-step conversion value framework, prioritizing premium UK locations.
The Methodology
We rebuilt their ad assets, replacing generic stock mockups with dynamic native screens showing active workflow benefits. We scripted clean hook angles addressing direct time savings and security concerns.
The Results
Acquisition costs for verified trials dropped by 41% within 60 days. Overall trial signups jumped by 154%, yielding a highly profitable LTV:CAC ratio of 2.8x. Monthly revenue climbed to a record £62,000 by month three.