The Meta Ads Scaling Framework We Use for 7-Figure Brands
Relying on hyper-targeted lookalike segments is dead. Today, the most stable scaling strategy on Meta is using broad targeting definitions and allowing the ad creative to target the user. In this article, we map out our CBO campaign structure, testing sandbox parameters, and daily spend scaling triggers.
5 TikTok Ad Hooks That Stopped the Scroll in Q1
TikTok is an attention-retention battlefield. We audited over 100 vertical ad creatives deployed for our UK clients last quarter. We isolated the five highest-performing 3-second hook structures, analyzing their word choices, visual layout transitions, and audio syncs.
Blended MER vs Platform ROAS: The Real Growth Formula
Platform dashboard data is increasingly inaccurate. With iOS updates blocking cookie cookies, Meta and TikTok use modeling to show estimated sales. We break down why scaling off platform metrics leads to budget bleed, and show how to build custom blended MER metrics.